|"Aspire to serve like the great Gandhi"|
|David Tilton, CEO Atlanticare|
I mentioned earlier, my approach is based in service - the book which was given to me by Atlanticare, helped guide their journey and I feel strongly it can help ours as well. To serve means that as superintendent, I make sure my senior leaders have everything they need to get the job done - they in turn make sure the building leaders have what they need - the building leaders do the same for the teachers - and the teachers for the students. The primary point I learned in this book is that in order to lead one must serve. And serving does not mean giving your employees or customers everything the 'want' but rather what they 'NEED'. Hunter makes the clear point, that it is not the leaders role to give employees everything they want, like 50$ an hour wages - although that may seem nice, what they really need is sustained long-term employment at a fair wage - giving them what they want would actually put our organization out of business and not respect their real needs. I am committed, more than ever before, to serve my employees' needs and therefore serve our customers' needs. A want is a wish without regard to the physical or psychological consequence. A need on the other-hand is a legitimate physical or psychological requirement.
This year, in whatever you do, think about serving your customers' needs well.